Michael French (moderator)

Head of Games Games London

Michael runs Games London, the Mayor of London-funded initiative to make London the games capital of the world. He is responsible for a programme of activity that covers the annual London Games Festival, of which he also festival director, inbound and outbound trade missions, a training programme and year-round work connecting games studios with investors.

The London Games Festival was launched in April 2016 and already attracts 100,000 every year with 40 events across the city. Meanwhile Games London’s work has created a potential business pipeline worth £80m+ for games developers in the UK. Previously, Michael was a journalist and publisher covering video games and interactive entertainment for trade and consumer press for over a decade.

He is also a trustee of the video games charity GamesAid, and in October 2019 was named one of the Progress 1000’s ‘most influential people in London’ by the Evening Standard.

My Speaker Sessions

Wednesday, October 28

Session 6A: Global Projects Showcase – Level Up: Opportunities for growth in esports
Chris Chaney Michael French (moderator) Jamie Hindhaugh Gavin Poole


Level Up: Opportunities for growth in esports

It’s been another landmark year for the esports industry with huge growth in the sector globally. Businesses are turning their attention to how they can be involved, building meaningful partnerships and pivoting their strategies to leverage the growth opportunities.

In this session you'll hear from founding business leaders in tech, sports and gaming who are collaborating across their sectors and enabling the esports industry to grow and flourish in the UK and US.

Topics will include; the evolution of the sector, key priorities for building a talent pipeline, curating a place that esports companies want to call home and the opportunities in cross-over sports partnerships.


Wednesday , October 28, 13:45 - 14:20
Boris Bergerot Chris Dite