As Vice President of Sales & Partnerships, Nicole is responsible for leading Wisdom's sales team, business development, driving marketing strategy, and fostering creative partnerships with national brands. Before joining Wisdom in 2020, Nicole spent over 15 years as an executive in the health and fitness industry.

In 2015, Nicole co-founded 'Heroes of Fitness,' which focuses on promoting healthy lifestyles for gamers and esports professionals. After becoming a Twitch Partner in 2016, she was selected to be a Twitch Ambassador in 2020 and became an influencer for brands such as Blizzard Entertainment and Bodybuilding.com.