Michael Heina is working for almost ten years with Nielsen Sports and its predecessor companies like Repucom and Sport+Markt. He served in several positions within the company and is leading Esports in Nielsen Sports’ International Division (EMEA, APAC). His goal is to support teams, brands, media and rights holders in Esports to make best decisions by using his experiences in combination with the relevant tools of media evaluation and market research. Also being a leading member of the consulting unit for many years, he gathered vast experience in working on countless projects for global brands, agencies, clubs and other rights holders.