Greg Merkel

Creative Director ICRAVE

Greg Merkel is a Creative Director at ICRAVE and has been with the company since 2006. Greg has played an integral role during his tenure at the firm leading the design studio’s branding, digital experience and design work across mixed-use residential, hospitality and restaurants as well as airport projects. With an extensive portfolio of award-winning work across the globe, Greg most recently led the expansion of Sushi Samba into the Middle East, Tao Group into Asia and spearheaded strategy and design for the world's first ever e-sports complex, Complexity Gaming which is part of the Dallas Cowboys new campus in Frisco, Texas where Greg also designed the team's members club, a co-working space and more. Greg received his BA in Architectural Studies from Tufts University in 2002 and his MArch from the Rhode Island School of Design in 2005.

My Speaker Sessions

Thursday, October 22

Session 8: The merger of esports and traditional sports
Nikita Buffee Seb Carmichael Brown James Fraser-Murison (moderator) Greg Merkel

The session looks at how traditional sports such as tennis and Formula 1 are now integrating esports in to their fan experiences. Examining synergies and differences between them.

(Additional speakers to be confirmed)


Thursday , October 22, 12:00 - 13:00
Conference Theatre
Conference Session
Chris Smith Ben Stuart

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