Ursula Romero

Managing Director International Sports Broadcasting (ISB)

Ursula Romero has worked at all Olympic and Paralympic Games dating back to 1996 in a variety of production roles as well as two FIFA World Cups and a host of World Championship events. Highlighting her versatility, she has also been involved in the production of two Oscar Ceremonies in Los Angeles as well as producing the Announcement Ceremony for the 2009 and 2011 IOC Sessions where the winning city of the 2016 and 2018 Olympic Games was announced.

Romero has particular expertise in the outdoor races field and is planning these events (Cycling Track, Cycling Road Race, Cycling Time Trial, Mountain Bike, Marathon, Triathlon) for the 2012 Olympic Games in London. She has served as an Associate Producer for the coverage of the Opening and Closing Ceremonies for the Olympics in Salt Lake City and Beijing and for the Pan American Games in Rio de Janeiro and Guadalajara.

In addition, for the 2015 European Games in Baku, she received the "Innovative Use of Mini HSSM Cameras" award at the SPORTEL AWARDS Ceremony for her work as Producer and Director for various sports such as Beach Volleyball, BMX, Cycling Road, Triathlon and Swimming.

She is currently the Managing Director of ISB and is continuing with the tradition of ISB as the “Host Broadcasting Company”.


My Speaker Sessions

Monday, October 26

Session 3B: Esports and the power of broadcast technologies to reach unlimited audiences
James Dean Mo Goyal Alex McBride Martin Omes (moderator) Cameron Reed Ursula Romero


An in-depth discussion on the critical importance of broadcast technology to reach a huge global audience and help unlock both commercial revenue through brand allegiance between viewers and teams and additional revenue from media broadcast partners.

The essential steps needed to ensure you can deliver the highest production values when creating and sharing live esports content will also be examined, including how connectivity is key!


Monday , October 26, 17:15 - 18:15
Andrew Haworth Greg Merkel