Brian Mirakian

Senior Principal Populous

Brian is a Senior Principal at Populous and leads the practice’s esports project initiatives for the Americas. Through a core focus on future forward innovation, next-gen consumerism, and connective strategy in the entertainment and hospitality industries, he masterfully creates opportunities for engagement by linking people to immersive user experiences on all levels, design mediums and interactive technologies.

Brian is currently leading the effort for the groundbreaking Fusion Arena, home to the Blizzard Overwatch Philadelphia Fusion and the first purpose-built esports arena venue of its kind in the Western Hemisphere, and was the project director the largest esports venue in North America, Esports Stadium Arlington.

His award winning work has garnered international acclaim in publications such as the New York Times, Wall Street Journal and Fast Company. Brian has helped create transformative design solutions for his clients having collaborated with the Olympic Games, the NFL, NBA, MLB, many of the world’s leading advertising agencies and top brands including Adidas, Comcast, Activision Blizzard, and Tencent.

My Speaker Sessions

Thursday, October 29

Session 10: Evolving trends in esports venue design (panel discussion)
Matthew Batchelor Chi Bhatia Chris Dite Brian Mirakian John Rhodes John Sheehan (moderator)


Senior executives from 5 of the most successful sports venue design practices in the world will share their opinions on both current and future approaches to esports venue design.

Covering everything from large scale purpose built esports Arenas through to fully immersive multi-purpose ‘digital venues’ and how traditional sports venues can repurpose their space to include esports events, this session is a MUST ATTEND for everyone in both the esports and traditional sports sectors.


Thursday , October 29, 15:15 - 16:15
Alex Mizui John Rhodes