Ben Akroyd

Lead Consultant Arena Consultancy

An award-winning event director specializing in the strategic planning and execution of large format events to engage and excite an audience. With a strong reputation and industry knowledge to identify and select the best partners to enhance the planning process, mitigate risk and exceed audience expectations whilst managing multiple projects simultaneously and leading multidisciplinary teams.

Beyond his 17 years’ experience of live event management, Ben has spent the past three years delivering international esports tournament as offline live finals with pre event online qualifiers. He is responsible for leading the financial planning, concept development, supplier selection and procurement and event execution. With strong experience of leading teams at all stages of a live event project including development of project planning and resource identification and selection. Ben has experience working with technical broadcast directors to ensure that site venue selection provides the technical infrastructure to allow for esports event hosting including network connectivity within the chosen venue.

My Speaker Sessions

Wednesday, October 28

Session 7: Venue Versatility – key requirements from a venue perspective to successfully host esports events
Ben Akroyd Andrew Haworth John Sheehan (moderator) Ben Stuart Nicky Wightman


This session looks at how the rapid growth in esports is driving fundamental changes in the design and development of existing Stadia projects, multi-purpose entertainment venues and also mixed use development projects, all increasingly looking to include esports spaces as part of their offerings to visitors. Topics covered will include how these spaces need to be flexible, adaptable and innovative in order to thrive.


Wednesday , October 28, 15:15 - 16:15
Seb Carmichael-Brown Nick Sautner