Michael Heina

Head of Esports, International Nielsen Sports Deutschland GmbH

Michael Heina is working for almost ten years with Nielsen Sports and its predecessor companies like Repucom and Sport+Markt. He served in several positions within the company and is leading Esports in Nielsen Sports’ International Division (EMEA, APAC). His goal is to support teams, brands, media and rights holders in Esports to make best decisions by using his experiences in combination with the relevant tools of media evaluation and market research. Also being a leading member of the consulting unit for many years, he gathered vast experience in working on countless projects for global brands, agencies, clubs and other rights holders. 

My Speaker Sessions

Thursday, October 29

Bonus Session: Esports Venue Development in the APAC region
Michael Heina Phid McAwesome Jin Teik Oon John Sheehan (moderator) Adam Van Atta Joebert Yu


A panel of industry experts from around the region will share their opinions about the current esports gaming landscape in the APAC region and their predictions for how this will evolve in the short to medium term.

Topics covered will include the emergence of new flexible esports events venues, the merger between traditional sports and esports and the importance of communications infrastructure at venues for both fans and influencers.


Thursday , October 29, 10:00 - 11:00
Dean Offord Marco Luigi Lucchino